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Retail Advisory and Transaction Services

The Retail Advisory and Transaction Services (RATS) team of GenReal provides dedicated, high quality advice to our select retail and developer clients.

Our senior specialists, with their international and domestic industry experience assist retailers and developers,
on a sole & exclusive basis, to

  • prepare and execute strategic mandates
  • increase market coverage
  • evolve transactions as per industry dynamics

While advising our Retailer clients, GenReal focuses on customized requirements such as

  • preparing and executing expansion strategy
  • increasing market coverage in high street and malls
  • structuring transactions as per business and market dynamics

We support a Retailer’s requirement by advising on

  • site characteristics and trade area delineation
  • market surveys and focused research
  • competition mapping
  • catchment analysi

While advising Developers in planning, constructing, leasing and disposing retail real estate, GenReal assists during the entire life cycle of the project. The key deliverables during this tenure are

  • determining site potential
  • undertaking catchment analysis
  • preparation of tenant and trade mix
  • setting leasing and hence revenue targets
  • retailer feedback during design evolution
  • lease negotiations and documentation
  • launch of the project

Our portfolio includes retail projects from the reputed and prominent developers and GenReal currently is advising on projects over 2 million square feet of current or upcoming retail space in shopping centres/ malls