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Case Studies

Retail Advisory and Transaction Services

Large Format Stores
Across India

Above 10,000 sft

Challenge

  • Execute expansion strategy
    • to set up stores in Tier I, II and III cities across India
    • Identify both mall and high street locations
    • Purchase/ easing for cash & carry, hyper markets and super markets

Solution Provided

  • Senior team members of GenReal spend significant hours in personally advising the clients
  • GenReal team personally leads all transaction even when local agents are involved

Outcome

  • GenReal is currently executing assignments, besides the Tier I cities, at Agra, Allahabad, Lucknow, Varanasi etc.

Medium Format Stores
Across India

5,000 sft to 10,000 sft

Challenge

  • Identify suitable locations across cities which match consumer profile and budget requirement
  • Structure financially sound deals which benefit both the retailer and landlord

Solution Provided

  • GenReal understands the retailers' requirements and landlords' expectations to evolve innovative deal contours
  • We limit the number of retailers/ projects that we work with allowing us to provide focused, relevant advice

Outcome

  • GenReal is recognized as the advisory firm that

Small Format Stores
Across India

1,000 sft

GenReal helps out SFS, across categories, to expand their footprint across India

Challenge

  • To achieve terms that are competitive in all market conditions
  • To advise on locations that are sustainable in the long term

Solution Provided

  • Get involved in planning process to identify highest potential locations
  • GenReal services even the SFS through a Client Relationship Management system to ensure their requirements are adequately serviced

Outcome

  • GenReal is currently concluding transactions of F&B, Sports Apparel, Fashion wear retailers across India