Owner Advisory and Transaction Services
GenReal has a unique advantage. It is the only firm in professional real estate businesses focusing on the needs of developers (domestic or international) in India. Unlike international services firm, GenReal is focused on Indian real estate industry. This allows us to advise developers and investors with clear intent and zero conflict of interest.
Our Owner Advisory and Transaction Services (OATS) team has extensive practical experience in office leasing both as tenant representatives and project marketing professionals. This makes it possible to offer the Owner benefits of our diverse and deep record of advising in India.
Our OATS solutions are both sales and marketing focused. They are designed to achieve quantifiable results which deliver a return on the investment. Our knowledge of office lease structuring, market intelligence, strong relationships and emphasis on successful closures, distinguishes our offering in the industry.
GenReal works autonomously on Owner’s behalf and/ or together with their marketing team concentrating on four key elements
- Strategy development and execution
- Market research and analysis which allows us to go beyond sales initiatives
- Transaction management
- Post closure supervision
Our portfolio of projects under sole and exclusive marketing mandate exceeds 1 million square feet. We undertake extensive due diligence before we take on the marketing responsibility. It is due to this reason that projects carrying the GenReal brand are either the best quality, best location, best priced or best featured assets in their respective micro markets.
GenReal has the best industry success rate in securing closures of leases in the projects undertaken.
